Are you looking to sell your home quickly? Are you looking for a proven strategy to have a successful 7-day listing launch? Look no further! In this video, San Diego Realtor Jeremy McHone will share with you the exact steps I took to list and sell my home in just seven days. So whether this is your first time selling a home or sold countless homes, this video is for you.

I'm Jeremy McHone with the Whissel Realty Group, and I want to talk to you today about our trademark seven day listing launch process. If you are thinking about selling a home, one of the most important questions you can ask the agents that you're interviewing is "What are you going to do to market my home?"

And if they stutter or they don't have a plan ready to go, that should be a big red flag. Here at Whissel Realty Group, we like to launch our listings similar to how Hollywood likes to launch movies. If you ever look at when a new Star Wars or whatever movie comes out, typically the studios, they're not just going to drop it on a random day into theaters, they're going to spend months marketing it, building up anticipation, and then they're going to put all their marketing into that first weekend, that debut weekend.

They do a big premiere with all the movie stars in Hollywood, and then it goes into the box office, and they see how well they do. That's what we want to do with your home, and it all comes from the seven day listing launch. So, the seven day listing launch, day one is typically going to be a Monday. On that day, we're mailing out invitations to everybody in the neighborhood to invite them to the open house. You might be thinking like, "Why would I want a bunch of neighbors coming into my open house?" Well, one reason is we sell a lot of homes to neighbors in the area. So you know they like the neighborhood already. They may be looking to move up, move down, get a house with a pool, without a pool.

They also can refer us to buyers. They have friends and family that want to move into the area, and there's nobody better about referring people than neighbors who know the area. They're the best salespeople we can get. So we want to recruit them to be part of our sales team to market your home. In addition to that, maybe a regular buyer comes into the open house, sees a house full of people. They don't know who's a neighbor or who's a buyer, they just see a busy open house and they think, "Oh wow, I better place a very strong offer," 'cause it gets that competitive psychology going for the buyer.

So that's day one. Day two, we're running our social media ads. So we're on Facebook, Instagram, we're running ads to buyers that are looking at real estate online, and inviting them to the open house. Day three, that's typically going to be a Wednesday. That's the day that your home actually hits the market. So it's live on the MLS, it's on all the major websites. It's on Zillow, Trulia, Realtor.com, everything. Now, when we hit the market on that Wednesday, we're not going to hold showings that day. We're going to hold off on the showings until the open house on Saturday.

There's a couple reasons for that. One is you as the owner are going to have to leave for each showing. And if you have a showing at five, then another one at six, and another one tomorrow morning, it's going to be a pain, it's going to be a hassle. Instead, you get to leave the house for a few hours on Saturday and have all those showings done at once. The other benefit to that is what I talked about with the day one is having all those buyers in the open house at the same time, seeing each other, seeing how competitive it is, that's going to get those competitive juices flowing, and we want to use that psychology to our advantage. So that's Wednesday, that's day three.

Day four is Thursday. Day four we're hand delivering invitations to all the neighbors in the area. So we're knocking on the door, we're handing them an invitation, we're inviting 'em to come over. We're typically going to cater these open houses with some food and drinks, so we're inviting them over for food and drinks, but we're also asking them who they know that might be interested in moving into the area. So again, we're recruiting them to help us sell your house.

And then day five is going to be Friday. On day five, we're calling all the neighbors in the area on the phone to invite them to the open house. So at this point, everybody in the community has gotten something delivered in the mail, something hand-delivered at their door, and they've gotten a phone call to invite them to the open house. Everybody knows about your open house. We're doing everything we can to drive as much traffic to it as possible. And it's all setting us up for the big day, which is day six, which is Saturday, the day that you make it open house. We're putting out a ton of signs, so everybody in the neighborhood that's coming makes it real easy to find it.

We're getting everybody inside the open house at the same time, seeing this busy open house. And then day seven is Sunday. This is where we're doing something that a lot of agents miss out on, which is we're calling everybody that came to the open house, we're asking them for feedback, and we're encouraging them to place an offer. So, that's our seven day listing launch process. Everything we do is designed to drive as much traffic towards that first open house as possible to make it as busy as possible so we get the strongest offers possible. We have some other stuff we do with marketing, and I'd be happy to talk with you about that. But for now, that's how our trademark seven day listing launch goes. I look forward to talking about it soon.

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