In a recent episode of the Whissel Way Podcast, hosts Kyle Whissel and Bryan Koci delved into effective strategies for real estate agents aiming to expand their teams. Amidst a fluctuating market, the need for robust team building has become more crucial than ever. Here's a comprehensive rundown of the strategies they discussed, along with three additional tips that can be transformative for agents looking to scale their operations.

1. Increase Social Media Visibility

The first step is to ensure that your recruitment efforts are visible. Many real estate agents fail to communicate their intention to grow their team on social media platforms. This approach is akin to being a 'secret agent' in the real estate world. Make sure your profiles on Facebook, Instagram, TikTok, etc., clearly indicate that you're in the real estate business and are looking to expand your team.

2. Leverage Affiliates and Vendors

Your network of affiliates and vendors is a gold mine for potential team members. These contacts often engage with a range of agents and might be privy to those who are discontented with their current positions. Express your team's vision and the kind of individuals you are looking for to these affiliates. They can be instrumental in connecting you with suitable agents.

3. Engage Publicly and Add Value

The podcast emphasizes the importance of contributing to the real estate community. Whether it's speaking at events or sharing insights on social media platforms, being a resource in the industry can attract like-minded professionals to your team. Demonstrating an abundance mindset as opposed to a scarcity mindset, by freely sharing knowledge and experiences, makes you more approachable and attractive to potential team members.

4. Connect with Co-Brokers

The agents you work with on transactions - your co-brokers - are excellent resources. They have firsthand experience of how you operate, which makes any outreach to them warm and personal. Engage them in discussions about your team, and gently lead into the topic of joining your team if the synergy seems right.

5. Target Specific Agents with Software Tools

Utilize tools like Broker Metrics, Market View Broker, or Realtics to target agents who fit specific criteria. This could include agents who've had a down year or those showing promise early in their career. By being strategic and specific, you can tailor your approach to the needs and aspirations of these agents, making your proposal more appealing.

Bonus Tips:

• Leverage Your Team: Encourage your current team members to bring in agents. They understand the team's value proposition and can attract like-minded professionals.

• Utilize Nationwide Networks: Utilize your network of real estate agents across the country. They can refer agents moving into your area or looking for a change.

• Partner with Real Estate Schools: If your team has robust training and mentorship programs, partnering with real estate schools for fresh talent can be beneficial.
  

These strategies, as discussed by Kyle Whissel and Bryan Koci, provide a comprehensive approach to growing a real estate team. It's about creating visibility, leveraging networks, contributing to the community, and being strategic in your outreach. Implementing these tactics can significantly enhance the strength and capability of your real estate team in 2024 and beyond.

Want more like this? Check out our website with tools that will help you grow your business.