In the latest episode of The Whissel Way Podcast, hosts Kyle Whissel and Bryan Koci delve into an essential topic for real estate agents: what to do if you're on the brink of quitting the industry. 2023 has been a challenging year for many in the real estate sector, and this blog post aims to break down their expert advice on revitalizing your real estate career.

Understanding the Current Real Estate Landscape

Kyle begins by acknowledging the tough year it's been, citing that some markets have seen up to a 50% drop in sales. Despite these challenges, the number of agents hasn’t significantly decreased, leading to stiff competition and reduced income opportunities for many.

Tactical Advice for Struggling Agents

1. Reconnect with Your Existing Network

The primary strategy Kyle and Bryan emphasize is leveraging your existing network. They advise agents to:

• Scroll to the bottom of your phone's contact list.

• Note the number of contacts (Kyle has 4,566, Bryan has 7,925).

• Reflect on how many of these contacts are in your CRM (Customer Relationship Management system).

• Realize the untapped potential within these contacts.
  

They reference the story of "Acres of Diamonds" to illustrate that often the opportunity for success lies within your current reach, not in seeking new ventures.

2. Host an Event to Reengage Your Contacts

The hosts suggest organizing an event as a way to reconnect with your network. The type of event can vary greatly, from coffee meetups to larger gatherings. The key is to create an opportunity to reengage in meaningful conversations.

3. Use the F.O.R.D. Framework for Conversations

When reaching out to your contacts, they recommend using the F.O.R.D. (Family, Occupation, Recreation, Dreams) framework to guide conversations. This approach fosters genuine interest and engagement, which can naturally lead to business opportunities.

Building a Strong Foundation

Kyle stresses the importance of having a solid foundation in your real estate business. This foundation is built on the relationships you have with your contacts. If your business is lacking this, it's akin to building a house without a foundation – it’s bound to crumble.

Embracing Technology and Tools

In the latter part of the podcast, both Kyle and Bryan share tools that have been instrumental in their success:

• Bryan's Tool: A 3-in-1 magnetic charger for iPhone, watch, and AirPods, enhancing convenience, especially for agents always on the move.

• Kyle's Tool: Zenlist, a platform allowing agents to share off-market listings within their brokerage, providing a competitive edge in the market.
  
  
  

Conclusion

The podcast wraps up with a reminder of the value of reevaluating and reinforcing your existing networks. Before considering quitting real estate, agents should revisit their contacts, utilize events for reengagement, and engage in meaningful conversations using the F.O.R.D. framework.

The blog post concludes with a call-to-action encouraging readers to subscribe to The Whissel Way Podcast for more insights and tips on succeeding in the real estate industry.

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