In the competitive world of real estate sales, earning a 100% commission can make a huge difference to an agent's income. Tom Lux will share this video to explore the benefits of earning 100% commission and the steps you can take to achieve it.

He will discuss the common pitfalls of traditional commission splits, which can leave agents with less than they deserve, and show you how earning 100% commission can give you greater control over your earnings. From negotiating with your broker to building your personal brand, we provide actionable tips and insights to help you succeed as a real estate agent and take advantage of the power of 100% commission.

Whether you're a new agent just starting out or a seasoned pro looking to boost your earnings, this video is for you.

Are you keeping 100% of your real estate commission? Well, you're probably losing money. I'm Tom Lux of Whissel Realty, and here's the deal. If you're not giving your broker anything, then you're doing everything. When you take a listing, you're the one putting on the lockbox, you're taking the pictures. You're the one designing the floor plan. You're the one sending out all the mailers to the neighbors letting them know about the listing.

You're printing the flyers. You're calling the sign company. You're trying to decide on which targeted social media are you going to use to bring in all the buyers. I know you might be probably thinking, "You know, I don't have that much business. I can handle all that myself." Well, you know what? That's probably the reason you don't have that much business. When Kyle Whissel recruited me to join his team the words that resonated with me was, "Tom, the only thing I want you to do is meeting people, going on appointments, and writing contracts." Are you putting on client appreciation parties?

We put on four. We have a movie night where we show the latest new release. We rent out Snapdragon Stadium. Yeah, you know the one that replaced the Qualcomm? That's the one. We rent that out for our Christmas festival. If you want to stop being so transactional, serve your clients better, make more money, and have a lot more fun doing it, reach out to me. I'd love to have coffee with you. I'm Tom Lux.