The real estate market is constantly evolving, and staying ahead requires innovative strategies. The Whissel Way Podcast, hosted by Kyle Whissel and Bryan Koci, recently featured a unique approach to selling homes in San Diego, known as the "7 Day Listing Launch". This method, presented by Matt from the Whissel Realty team, outlines a seven-day plan that distinguishes their services from others in the market. Here's a detailed breakdown of this dynamic approach:

Day 1: Professional Photography

On the first day, the Whissel Realty team arrives at the property to take professional photos. They utilize an in-house media team, ensuring high-quality visuals. Unlike casual snapshots, these images are crafted to showcase the home in its best light, avoiding the amateurish "MySpace angles."

Day 2: 3D Tour and Floor Plan

The second day involves creating a 3D tour and detailed floor plan of the home. This innovative technology allows prospective buyers to envision their own furnishings in the space, enhancing their connection to the property.

Day 3: Neighborhood Mailers

On day three, the focus shifts to engaging the community. Mailers are sent to nearby residents, inviting them to share the listing with friends or anyone interested in moving to the neighborhood. This strategy effectively turns neighbors into an extension of the sales team.

Day 4: Agent Network Blast

Day four is when the excitement builds. The home is advertised to thousands of agents in the San Diego area through the brokerage's extensive network. This step creates a buzz around the property, akin to the anticipation of a blockbuster movie release.

Day 5: Signage with 24/7 Concierge

The fifth day sees the placement of a unique sign in front of the house. This sign, made from reflective material, ensures visibility at all hours and includes a phone number answered around the clock by a dedicated concierge team.

Day 6: MLS Listing

On day six, the listing goes live on the MLS (Multiple Listing Service). This exposes the home to a broader range of agents and hundreds of websites, significantly increasing its online presence in the San Diego area.

Day 7: Targeted Social Media Campaign

The final day of the launch features a tailored social media campaign. This campaign strategically targets audiences most likely to be interested in the property, thereby maximizing the effectiveness of marketing efforts.

Proven Results with Whissel Realty

The 7 Day Listing Launch isn't just a conceptual plan; it's a proven strategy that has placed Whissel Realty at the top of the leaderboard in home sales in San Diego. By tapping into this approach, sellers can confidently move to the next chapter of their lives, assured that their property is being marketed innovatively and effectively.


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