Kyle Whissel and Bryan Koci, from The Whissel Way Podcast, recently redefined the concept of social media in their episode on "Social Networking: How to Connect and Grow Your Audience." They emphasized shifting the focus from merely posting content to engaging in meaningful interactions.

The Shift from Social Media to Social Networking

Kyle and Bryan argued that social media's conventional approach, fixated on accumulating likes, comments, and views, lacks genuine interaction. They advocate for a paradigm shift, renaming it 'social networking' to underscore the importance of building relationships and engaging in conversations. This approach aligns with the core objective of networking: forming connections and fostering relationships.

Core Strategies for Effective Social Networking

1. Be Social First: The primary strategy involves being socially active on platforms. Instead of focusing solely on content creation, the emphasis should be on engaging with others through comments and direct messages. This approach aligns with the original intent of these platforms as 'social networks.'

2. Utilize the Collaborator Feature on Instagram: A valuable tactic discussed was the use of Instagram’s collaborator feature. By tagging collaborators in posts, reach and engagement can be significantly amplified. This feature enables content to appear as if posted by all collaborators, thus expanding its reach.

3. Leverage Local News and Developments: They highlighted the success of posting about local community news, such as new businesses or closures. These posts tend to receive high engagement, positioning the poster as a local authority.

4. Focus on Short-Form Content: Emphasizing the power of short-form content, they noted its rising popularity. Platforms like TikTok and Instagram Reels are ideal for this kind of content, but YouTube Shorts offer added longevity due to YouTube’s search-driven nature.
   
   

Engaging with the Audience

Kyle and Bryan recommend engaging with followers through story responses and direct messages. This direct engagement helps in forming a connection with the audience and encourages more interaction with future posts.

Utilizing AI for Enhanced Interaction

Towards the end of the podcast, they discussed the use of AI in social networking. AI can be employed to create personalized stickers or assist in note-taking during meetings, thereby enhancing the quality and efficiency of interactions.

Conclusion

In conclusion, Kyle Whissel and Bryan Koci’s approach to social networking emphasizes engagement over content creation. By focusing on building relationships and leveraging the latest features on social platforms, real estate agents can significantly enhance their audience connection and grow their network effectively. The Whissel Way Podcast continues to be a valuable resource for professionals seeking innovative strategies in the ever-evolving realm of social networking.

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