This week on the Real Estate Success podcast Bryan has veteran agent Jarrod Norris onto the show to discuss the 3 common mistakes he sees agents making in their business. If you are looking to start the new year right and end bad habits, then this episode is for you.

In the ever-evolving world of real estate, even the most experienced agents can fall into common pitfalls. On a recent episode of the "Real Estate Success: The Whissel Way Podcast," hosts Kyle Whissel and Bryan Koci, along with veteran agent Jared Norris, delve into the top three mistakes they've seen real estate agents make. Here's a deep dive into their insights, offering valuable lessons for agents looking to enhance their practice.

1. Over-relying on Text Communication

In an age where technology reigns supreme, it's tempting for agents to lean heavily on texting for client communication. While efficient, texts lack the personal touch that voice calls provide. Jared emphasizes the importance of maintaining a balance, ensuring that texts do not replace phone calls entirely. Regular phone calls are essential for building stronger relationships with clients and conveying messages more effectively, especially in nuanced situations like delivering good or bad news.

2. Taking Sphere or Referrals for Granted

A common mistake, particularly among seasoned agents, is underestimating the importance of giving their best effort, even with sphere or referral clients. Treating family, friends, or past clients with a casual approach can lead to missed opportunities and a lack of trust. Jared shared a personal story of losing a client due to not giving his full effort in a listing appointment.

3. Giving Up Too Soon

Persistence is key in real estate. Jared advises new agents to push through challenges and not get discouraged by initial setbacks. The real estate industry is marked by highs and lows, and success often comes to those who weather the storm and learn from their mistakes.

Additional Insights

• Integrating Personal Interests with Business: Jared discusses how integrating personal interests, like participating in community activities, can create business opportunities.

• Contact Sport: Real estate is a 'contact sport'. It's crucial to pick up the phone and actively engage with your sphere, leads, and clients.

• Diversifying Communication Strategies: Recognize and adapt to your clients' preferred communication methods, whether it be email, text, or calls.

• Networking and Niche Focus: Identify your strengths and areas you enjoy, such as open houses or door knocking, and focus your efforts there.

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